Shawn, that's a cute idea. I've seen similar approaches with cats and dogs, but not horses.

I think that taking a clever approach like that makes a big statement about one's market niche.

Years ago I heard about a woman who couldn't open a B&B because of zoning. But she could have a dance studio and let her students rent rooms. So that's how she approached her business and was up and running when I met her. (Her business was young enough it wasn't clear how successful she'd ultimately be, but she was off and running -- or dancing -- at the time.)

We have two B&B's in our area that have gone with a bed and bale approach (though I don't think they use that phrase but maybe they should). I think they do fairly well, though I am not sure how many of their guests actually bring horses. That's the nice part about these niches, is that not all guests have to fully participate in the niche.

In terms of whether this particular bed and bale will be successful - it all depends upon the traffic in your area. If this facility is located off a main road or highway that connects various shows, then yes - it could be a very good idea provided whoever is responsible for the horses knows what he/she is doing.