Do you understand what it takes to successfully market your B&B?
Do you all that you need to include in your marketing plan?
If you answered "no" to either question, then this eBook is your answer.
Developing a complete knowledge for your bed and breakfast purchase and profitable innkeeping is
critical for success. Many innkeepers skip that step and struggle with their B&B success. Whether you are
starting at the beginning or regrouping for success, my eBooks are for you.
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"In the Marketing eBook I especially like the way you worked through branding.
The concept is very difficult for the average person to understand. It's part discipline, I
think, and many people don't want to stay disciplined or focused. We can't be everything to all
people." --Bobbi Zane Editor and Publisher, Yellow Brick Road, the former newsletter of
Innsight for Aspiring Innkeepers
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There are several eBooks in the collection to help you with your B&B business development. Buy one or buy
the whole set -- design your own education program! The eBooks are sent electronically via email, or on
CD-ROM through the mail. For a glimpse of the entire set, check out my eBooks page.
Marketing your bed and breakfast inn wisely is a critical element of your success. Standing out from
the crowd is imperative to your success. Without a solid understanding of how to market your inn, you
stand to loose thousands of dollars, and maybe your B&B too.
Most people focus on buying a B&B first.
Learn better bed and breakfast marketing secrets before you become an innkeeper.
eBook #4 from The Seminar Series
This fourth eBook from the series is from a half-day module of my Indepth Seminar, The Innkeeping
Balancing Act: Business vs Hospitality, on being a successful B&B innkeeper. Information
found in this eBook is based on what I've learned from innkeeper and marketers across the U.S and Canada.
Learn and apply details that will help skyrocket your success.
- Marketing -- Standing Out From The Competition
Brand your inn to attract the people you enjoy serving, creating more success with less effort.
Learn where to promote your B&B and how to do it most effectively. Write a viable marketing plan to
map out your successful path. Your marketing budget is closely aligned with your success; it's
sacred and can't be trimmed when money gets tight. The Marketing eBook will share secrets you can
"take to the bank".
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eBook #4. Marketing
-- Standing Out From The Competition 49 pages (PDF is
240K)
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$19.97
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- What's The "Balancing Act" For Your Inn Marketing?
- Marketing 101
- BrandingWorksheet: Business Sources
- Benefit Selling
- Worksheet: Benefit Selling -- FABulous Reasons For Your Guests To Buy
- Marketing Rules-Of-Thumb
- Active Voice Writing
- Worksheet: An Active-Voice Writing Experience
- Web Site Versus Brochure
- Professional B&B Photography
- Print 101
- Brochure Design And Content
- The Pros And Cons Of A Having A Media Bag And Using A Press Kit
- Your Press Release Style
- Sample Press Release
- Reading List
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Free Sample
Marketing is about building awareness of your B&B in the world so business will follow. It's a
matter of knowing what your brand is and what guest experience you want to offer your guests
-- and who will want that experience. And then it's clearly communicating that so your success
is sure to follow. Maintain and communicate a consistent message so the guest experience you
are offering is loud and clear -- and in line with what you have promoted.
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Your eBook and Quick eGuide purchase can be available by CD-ROM instead of by email.
$10.00 per transaction
If you want this purchase mailed to you on a CD-ROM, rather than have it emailed to you, upgrade your
purchase here.
After my PayPal notification, I'll confirm your order and ask you to confirm the shipping address you
would like me to use for mailing the CD-ROM.
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